Your Audience is Rooting for You!

Your Audience is Rooting for You!

By Bernadette T. Vadurro, CSP


3475273 - five businesspeople applauding and smiling in presentation room
Happy Audience

Remember your audience is always rooting for you to give a great presentation!  No one goes to a presentation wanting the speaker to fail and neither do you. 

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Using the Internet to Gain Market Share!

If you are not using green technology, social media and the internet to aggressively market YOUR goods and services then you are missing great opportunities!  Many businesses believe that social media and internet marketing is a waste of time! My response is that–if you aren’t engaging your customers and potential customers online then your competitors certainly will.

Here are five important tips for gaining market share:

1. Have a Solid Internet/Social Media Marketing Strategy.
It’s not enough to have a stagnant website. In today’s competitive market you must DRIVE customers to your website using a variety of tools and strategies. Are you using an online newsletter, YouTube videos or blog as a component of your marketing strategy?

2. Social Media Marketing is a Must.

Which are the best social media sites for your business to be actively engaged in? Is it Facebook, Twitter, Plaxo, LinkedIn, YouTube, Digg?  Here are two interesting articles, The Ultimate List and 50 Social Sites that Every Business Needs…


September 15, 2010 – Albuquerque, New Mexico – More than $2.4 billion is spent each year on social media and much of is not achieving its desired results. International speaker, Bernadette Vadurro of Speakers Live, Inc. shows small business owners and entrepreneurs how to make money using online strategies effectively.

Vadurro helps business owners decide which social networking sites (SNS) are most beneficial for their type of business. She says “for most business owner setting up a page on MySpace is a waste of time.” Part of the problem Vadurro finds is that once a business owner or entrepreneur gets set up on a social media site; they don’t know how to engage others, so they start playing games like Farmville or Yoville on Facebook or they post silly photos and these activities actually take away from their credibility. She says another huge mistake people make, is to go into a social media site and try to start selling. Hard core selling and self promotion turns people off.