Members from various generations share everything online from what they ate for breakfast, to their latest breakup, to exotic vacations, to whom and what they love or despise. How are the social media habits of your employees/members affecting your organization or association? Do you follow the trends? Or do employees/association members lead you? Paying attention to and staying ahead of developments not only keeps your enterprise relevant but also provides you with a competitive advantage. When should members/employees be open and transparent and what information should be kept secret or concealed? This power packed presentation illustrates several key factors to protect employees/members as well as enhance your organization.