September 15, 2010 – Albuquerque, New Mexico – More than $2.4 billion is spent each year on social media and much of is not achieving its desired results. International speaker, Bernadette Vadurro of Speakers Live, Inc. shows small business owners and entrepreneurs how to make money using online strategies effectively.

Vadurro helps business owners decide which social networking sites (SNS) are most beneficial for their type of business. She says “for most business owner setting up a page on MySpace is a waste of time.” Part of the problem Vadurro finds is that once a business owner or entrepreneur gets set up on a social media site; they don’t know how to engage others, so they start playing games like Farmville or Yoville on Facebook or they post silly photos and these activities actually take away from their credibility. She says another huge mistake people make, is to go into a social media site and try to start selling. Hard core selling and self promotion turns people off.  Vadurro recommends that business owners build trust and credibility. She tells her clients that they must first be seen as an expert in their field. In the new web economy people expect you to give and give generously.  “That’s how you begin to build relationships with potential customers,” says Vadurro.

“A business owner’s ability to find and target the right audience with an accurate message can make or break the owner’s likelihood for success. I help business owners learn which internet marketing tools to use and how to build effective social networking skills,” said Vadurro

Vadurro is offering a two day high impact, hands-on two day seminar on internet marketing and social media in Albuquerque, NM on November 19-20. Attendees receive step-by-step instructions for successfully creating plans, using the main social media platforms such as YouTube, Twitter, Facebook, LinkedIn, Plaxo and several others).  Included in the seminar are instructions for creating effective internet marketing strategies and a free evaluation of each attendee’s business presence on social networking sites, along with specific recommendations for improvement.

Bernadette Vadurro and Nicholas Canafax, Internet Marketing Guru offer the following Do(s) and Don’t(s)


1) Have a plan before you start. Who are you trying to reach?

2)  Create measurable goals.

3)  Be consistent

4) Be a good social citizen. Remember everyone can see what you write.

5)  Build a string network

6)  Give great content

7)  Be engaging

8)  Be a good listener


1)  Build your network too quickly. Make sure every person will be the target you are looking for

2)  Rely on one application

3)  Spam social sites

4)  Be pushy

5)  Forget to thank people

6)  Use generic marketing tools. One size does not fit all

7)  Try to sell people. Let them discover what YOU do.

Doing Business in a Virtual World” is sponsored by Exhib-IT!  Technical assistance provided by Nicholas Canafax.  Participants can register online at or call (505) 983-8986 for more information


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